Intersnack Bulgaria EOOD is part of the Intersnack Group, founded in Germany over 60 years ago. Since then, we have grown and flourished to become a market leader in savory snacks, present in over 30 countries in Europe, Australia, New Zealand, and other regions.

Today, Intersnack Bulgaria EOOD is among the undisputed leaders in the snack market in Bulgaria with brands such as Chio, Pombar, and Chipi. 

Are you passionate about the world of brand management? We are currently seeking a dynamic and experienced professional to join our team as a Brand Manager. This role offers a unique opportunity to contribute to the long-term success and growth of our brands in the Bulgarian market. If you have a proven track record in brand strategy, innovation, and love for creating memorable brand experiences, we want to hear from you! 

Main Functions of the Role:

As a Brand Manager, you will play a crucial role in shaping and driving the brand strategy for our portfolio. Your key responsibilities include:
 

• Proposing and implementing a long-term strategy for our brands;

• Creating short-term Activity Plans aligned with the approved long-term strategy;

• Efficient budget planning, allocation, and financial management to ensure optimal ROI.

Responsibilities:

In this role, you will be responsible for:
 

• Evaluate innovation opportunities in the category, propose, initiate, and develop innovation projects for the BG market based on clear consumer insights and following internal procedures;

• Develop and implement promotional and advertising campaigns according to the approved annual calendar;

• Monitor the development of the categories and analyses the implementation and impact of each project according to the objectives set;

• Propose the pricing strategy for the responsible category and monitor its implementation;

• Ensure the development of the media strategy for the category, closely aligned with its business and communication objectives, in collaboration with the Media Agency, and propose it for validation to the Head of Marketing RO BG;

• Coordinate the implementation of media plans for the category;

• Responsible for the planning, execution, and maintenance of all digital channels;

• Develop packaging design and artwork while respecting internal regulations and current legislation, closely aligned with, and approved by the Quality Assurance Manager and local authorities;

• Monitor the activity of the main competitors in the BG market and its relevant brands (price, consumer activities, communication, portfolio strategy) and prepare periodic reports;

• Preparation of various reports and analyses requested by superiors;

• Close collaboration with the Junior Brand Manager and Trade Marketing Partner.

Some of the benefits you can expect to receive:
 

• Flexible working model and options to work from home;

• Company car and parking availability;

• Food Vouchers;

• Additional Health insurance;

• Team events;

• Training opportunities;

• Attractive annual bonus.

Qualifications and Skills:
 

• Master’s degree in Marketing or Economics;

• Proven experience in Brand management of at least 3 years in the FMCG industry;

• Experience in an international environment will be considered a big advantage;

• English language skills at an advanced level;

• Advanced knowledge of the MS Office package (esp. Excel and PowerPoint);

• Excellent communication skills;

• Leadership abilities;

• Strong attention to detail and experience in data analysis and reporting;

• Ability to collaborate cross-functionally for optimal brand growth.

If you want to become part of our dynamic food industry success story, you are at the right place. Join our team and help us to grow and celebrate our successes together. 

Take the first step by applying now and sending your CV to plamena.yanakieva@intersnack.bg

By submitting your application, you acknowledge and consent to the processing of your personal data by Intersnack Bulgaria EOOD for the recruitment process. Your data will be treated confidentially and used solely for recruitment-related activities. Your data retention period is 6 months, and you have the right to correct and delete it at any time following legal regulations.